Consumers of food and beverages wield significant influence over environmentally sustainable production practices through their purchasing decisions. It's essential for supply to meet demand to prevent market imbalances in various…
Although the reduction of plant protection products in vineyards and olive groves requires the collaborative efforts of all stakeholders, vine and olive growers bear the greatest responsibility. Without growers transitioning…
Consumers happen to be at the end of the agrifood value chain and consequently, they are the ones to use or experience the products from the alternative innovations when adopted…
The diffusion and adoption of new technologies or innovations among farmers depend on the characteristics of the innovation itself as well as the characteristics of the farmer among others. One…
It is reported that approximately 3.2 million tonnes of pesticides are utilized annually worldwide with advanced countries accounting for around 75% of the global figure. With the increasing awareness of…
Integrated novel strategies for reducing the use and impact of pesticides, towards sustainable mediterranean vineyards and olive groves
The NOVATERRA project has received funding from the European Commission’s Horizon 2020 grant agreement number 101000554.