NOVATERRA Interviews | Zein Kallas – Work Package 5

The impact on sustainable agriculture will be possible if we influence and follow the farmers who accept to experiment these new systems.”
– Zein Kallas,
Researcher at CREDA Center

NOVATERRA explored the consumers’ interest in sustainable wine and olive oil, and assessed the market’s readiness to adopt innovative agricultural practices. Research in France, Spain, Italy, and Portugal showed a clear willingness to pay for high-quality, eco-friendly products. The project’s impact on sustainable agriculture depends on convincing more farmers to adopt these innovations and follow early adopters.

Hear what Zein Kallas has to say on the results of WP5 in the video below.

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