Consumers are increasingly demanding, both from the point of view of the quality of the products and above all from the point of view of the socio-economic and environmental sustainability of farms. The NOVATERRA project aims to increase environmentally sustainable agronomic solutions and practices for the olive grove sector, which include the management of soil vegetation, namely plant cover, the promotion of plants and/or practices that encourage auxiliary fauna, the implementation of sustainable pruning, by reducing the use of plant protection products and/or by using biopesticides, among others.

In a modern agriculture, it is essential that farmers carry out more rational and integrative practices as a way of promoting an increasingly sustainable farming, which will obviously translate into obtaining better quality products that are attractive to the consumer, as well as contributing to the promotion of the olive grove ecosystem.